Our winter look book has arrived. Check your mailbox or stop by the store for your printed copy — or view it online! While you can always shop many of the outdoor products we carry on our website and hold them for free store pickup. The look book highlights our favorite new gear, clothing, and footwear for the season. Our crew thinks they’re the best items for you and those on your holiday shopping list.


Happy Holidays from Will + Catherine!

Dear Friends,

It is hard to believe that in 1964, we opened the area’s first outdoor store: a simple, 900 sq. ft. garage full of factory seconds that we sold primarily to local scout troops. Over the past 53 years, Diamond Brand Outdoors has grown to include much more than camping products. Our dedication to carrying quality brands, having a knowledgeable and seasoned team to assist you in finding the right products for your outdoor endeavors, and commitment to serving and giving back to the communities that support us continue to be the driving forces in our retail stores. You have all been great friends and neighbors, voting us Best of the Blue Ridge and Best of WNC multiple times — and making us the first stop for adventure for so many outdoor enthusiasts, young and old alike.

We take great pride in our legacy of community support, as we believe that it is the right thing to do. Each month, we donate 10% of a day’s sales to a local nonprofit. Through that program and other sponsorships, we’re on track to support more than 60 organizations with over $70,000 this year alone, giving back to these organizations within our communities! We’ll also be hosting our Bundle Up for More coat drive again in November and December. Bring a gently used coat to one of our stores and get 20% discount off a new item. Eblen Charities will ensure that these coats get to families in need in our community.

If you haven’t visited us lately, stop in to see our refreshed store layouts, enjoy complimentary coffee and tea while you shop, and allow one of our personal shoppers to assist you in a one-to-one shopping experience at no charge. You can even start your adventure on our redesigned website and choose free in-store pickup, saving on shipping costs and enjoying the face-to-face, personal interaction you have come to expect from Diamond Brand Outdoors. You’ll also find regional hikes, outdoor tips and tricks, upcoming events, and local adventures on our blog.

Adventure is Local! We are happy and honored to be an independent and family-owned local business. In fact, Catherine Gay took the cover photo for the winter look book from her own adventures while enjoying the beauty of Western North Carolina. Thanks again for all of your support over the years and we look forward to seeing you in one our stores soon!

Happy Holidays,

Will and Catherine Gay, Owners