At Diamond Brand Outdoors, we believe that the outdoors are for everyone — and we love helping our community discover new places to get outdoors. To celebrate the arrival of summer, our local experts have put together a list of their favorite hikes, from easy to challenging. Make this your most active summer yet (and save on some new gear) by taking the Summer Trail Challenge.

Hit six of our 14 favorite trails before September 23  (the first day of autumn), and you’ll get 25% off up to six items.

Just stop by any Diamond Brand Outdoors or Frugal Backpacker location, grab a free sticker, or purchase a logo water bottle, hat, or tee. Take a pic showing off your Diamond Brand Outdoors swag on the trail and post it to Instagram or Facebook with the hashtag #AVLSummerTrail. Make sure to tag @diamondbrand_outdoors or @frugal_backpacker. We would love to see some smiling faces! (Be a good steward and skip any urges to actually stick a sticker on a sign, tree, or anything else that doesn’t naturally have a sticker.)


Easy – Moderate:

Asheville Urban Trail

Crabtree Falls

Craggy Gardens

Glassy Mountain

Hard Times Loop

Lover’s Leap

Max Patch

Mt Pisgah

Pink Beds

Moderate – Difficult:

Black Balsam

Coontree Loop

Devil’s Courthouse

John Rock

Looking Glass

Once you’ve hiked six of the trails, return to any Frugal Backpacker or Diamond Brand Outdoors location to receive your discount. A team member will take a look a look at your tagged photos — which we’d love to share on our feed if you give us permission.


Our winter look book has arrived. Check your mailbox or stop by the store for your printed copy — or view it online! While you can always shop many of the outdoor products we carry on our website and hold them for free store pickup. The look book highlights our favorite new gear, clothing, and footwear for the season. Our crew thinks they’re the best items for you and those on your holiday shopping list.


Happy Holidays from Will + Catherine!

Dear Friends,

It is hard to believe that in 1964, we opened the area’s first outdoor store: a simple, 900 sq. ft. garage full of factory seconds that we sold primarily to local scout troops. Over the past 53 years, Diamond Brand Outdoors has grown to include much more than camping products. Our dedication to carrying quality brands, having a knowledgeable and seasoned team to assist you in finding the right products for your outdoor endeavors, and commitment to serving and giving back to the communities that support us continue to be the driving forces in our retail stores. You have all been great friends and neighbors, voting us Best of the Blue Ridge and Best of WNC multiple times — and making us the first stop for adventure for so many outdoor enthusiasts, young and old alike.

We take great pride in our legacy of community support, as we believe that it is the right thing to do. Each month, we donate 10% of a day’s sales to a local nonprofit. Through that program and other sponsorships, we’re on track to support more than 60 organizations with over $70,000 this year alone, giving back to these organizations within our communities! We’ll also be hosting our Bundle Up for More coat drive again in November and December. Bring a gently used coat to one of our stores and get 20% discount off a new item. Eblen Charities will ensure that these coats get to families in need in our community.

If you haven’t visited us lately, stop in to see our refreshed store layouts, enjoy complimentary coffee and tea while you shop, and allow one of our personal shoppers to assist you in a one-to-one shopping experience at no charge. You can even start your adventure on our redesigned website and choose free in-store pickup, saving on shipping costs and enjoying the face-to-face, personal interaction you have come to expect from Diamond Brand Outdoors. You’ll also find regional hikes, outdoor tips and tricks, upcoming events, and local adventures on our blog.

Adventure is Local! We are happy and honored to be an independent and family-owned local business. In fact, Catherine Gay took the cover photo for the winter look book from her own adventures while enjoying the beauty of Western North Carolina. Thanks again for all of your support over the years and we look forward to seeing you in one our stores soon!

Happy Holidays,

Will and Catherine Gay, Owners


Western North Carolina has been ahead of the curve when it comes to hammocks, most likely thanks to ENO’s headquarters being located in Asheville. You’ve probably got friends who leave their hammock up year round on their porch or backyard. You’ve most likely experienced the frustration of losing out on the last available tree at an open field music festival. If you’re a personal hammock owner, you may have already ditched the tent for a hammock. Lots of people are doing the same thing.

Hammock camping isn’t about roughing it or sacrificing comfort for the sake of a lighter load, though that’s a bonus. It’s about increased comfort, easier setup and takedown, and an enjoyable time. If you haven’t been in a hammock in awhile, you’ll be surprised by how comfortable they are these days. Gone are the pinching cords of rope and uneven hang. Today’s hammocks are made of breathable nylon. ENO’s hammocks also utilize a “tree saver” suspension system (no nails or hooks) so you leave less of a footprint in the great outdoors. Hammocks generally offer all the features of a tent including gear lofts and privacy tarps for changing your clothes while standing (take that, tent!).

Sleeping pads and other camping comforts have come a long way, but can be a pricey investment for a family or someone just getting started. This usually leads to a choice based on budget and a feeling of coming home happy, but exhausted, and saying, “I can’t wait to sleep in my own bed.” When you climb into your hammock after a day in the woods, you’ll find support for your entire body – from head to toe and from side to side. You’ll go to sleep with a smile on your face and wake up feeling recharged and energized. Instead of feeling like you need to get out of your tent as quickly as possible in the morning to experience being outside, you’re already there!

In addition to the added support, you won’t have to worry about a stray rock under your tent or searching for completely level ground. You can camp on a hill or in the rain or snow. Accessories like bug nets and rain tarps are commonplace and take less time to set up than tents. ENO has just released the Nomad hammock stand, a portable shock-cord stand that supports up to 300 lbs.

As with any outdoor gear, it’s all a question of how committed you are to investing in the gear you need to be comfortable. With hammock camping – just like tent camping – it’s easy to get all the basics you need at an affordable price. You can always invest in additional gear and four-season options.

If you find hammock camping isn’t for you, you’ll still have an incredible piece of functional and comfortable gear added to your outdoor arsenal.



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