The wait is over! We’re happy to join Frugal Backpacker in announcing the entertainment and second set of vendors for the Asheville Outdoor Show. Another bonus announcement: the first 300 attendees will receive a commemorative insulated cooler, perfect for six cans of your favorite beverage. The free public expo brings top innovators from the most popular outdoor companies to recreation enthusiasts in the mountains of North Carolina. The Asheville Outdoor Show will take place on Sunday, September 18, from noon to 4:00 p.m. in Highland Brewing Company’s Meadow (12 Charlotte Highway in Asheville).


“The level of outdoor innovation that will be in Asheville is amazing,” said Chris Bubenik, Marketing Manager for Diamond Brand Outdoors and Frugal Backpacker. “Our goal has always been to promote outdoor adventure and the lifestyle that comes along with it. Our mix of local talent and brands that are instantly recognized throughout the country is a reflection of our stores.”

Fifth Element Camping, GO Easy, Gorilla Carriers, Mount Inspiration Apparel, Poppy Handcrafted Popcorn, SimpleShot, Sylvan Sport GO, TerraForma Outdoor Solutions, and Ursa Minor are among the locally-based businesses that can be expected. Farm to Feet, Good to Go Gourmet, Kelty, Klean Kanteen, and Rinse Kit join other previously announced exhibitors.

Friends of the Great Smoky Mountains National Park joins other environmental and conservation nonprofits protecting the natural spaces in the region. Hard Exercise Works will also be on hand with information about the Diamond Crusher, a group fitness competition scheduled for September 24.

LEAF Schools & Streets will hold a special performance at noon to kick off the day’s festivities. A reggae showcase hosted by local mainstay Dennis “Chalwa” Berndt will follow the performance.

Those attending the festival will enjoy last year’s perks including coupons, discounts, giveaways, raffles, and the chance to chat with industry leaders and demo the newest gear. This year includes an expanded music schedule, family adventure zone, yard games, and a nonprofit village. Highland Brewing’s line of beers and food will be available for purchase.

The first round of outdoor brands announced includes locally-based businesses Astral and Eagles Nest Outfitters, as well as Buff Headwear, Columbia Sportswear, Deuter, ExOfficio, Goal Zero, KEEN, LEKI, Marmot, Montrail, NEMO Equipment, Oboz, Outdoor Research, Outdoor Tech, Salewa, Sea to Summit, Stanley, Tilley Endurables, Toad&CO., and Wind Pouch.

The first round of nonprofits announced include Asheville Greenworks, Carolina Mountain Club, Carolina Mountain Land Conservancy, Mountain True, and North Carolina Outward Bound School.

Highland Brewing Company is located at 12 Old Charlotte Highway in Asheville, North Carolina.