“Adventure Is Local” isn’t just a tagline — it’s a philosophy that guides the decisions that we make. A lot of things have changed since we opened Western North Carolina’s first outdoor gear shop, but our sense of community and commitment to enriching lives through outdoor connections remains the same. We’re proud to remain an independent, family-owned business. We’ve joined other local businesses, Asheville Grown Alliance, and Asheville Downtown Association for Love Asheville Go Local Week.
Learn the story of Asheville along the Urban Trail, rediscover your favorite restaurant or pub, and check out everything that’s new in Buncombe County’s living room. Take 10% OFF your entire purchase (including sale items!) when you show your ID with a Buncombe County address at our Downtown location on 53 Biltmore Avenue in Aloft Downtown Asheville the entire week of February 10-17. If you’ve got a Go Local Card, we’ll take 15% OFF! (We also sell the cards, so you can purchase one to support local independence and public education.)
Parking is free for the first hour in the Biltmore Deck, which is attached to our building. Lots of fun is planned to rekindle your love for Downtown Asheville including the annual Mardi Gras Parade, live music and art, and special deals at restaurants and retail shops. Check out the list online.
We hope to see lots of friends and neighbors supporting local, independent businesses in Downtown Asheville!