“Adventure Is Local” isn’t just a tagline — it’s a philosophy that guides the decisions that we make. A lot of things have changed since we opened Western North Carolina’s first outdoor gear shop, but our sense of community and commitment to enriching lives through outdoor connections remains the same. We’re proud to remain an independent, family-owned business. We’ve joined other local businesses, Asheville Grown Alliance, and Asheville Downtown Association for Love Asheville Go Local Week.

Learn the story of Asheville along the Urban Trail, rediscover your favorite restaurant or pub, and check out everything that’s new in Buncombe County’s living room. Take 10% OFF your entire purchase (including sale items!) when you show your ID with a Buncombe County address at our Downtown location on 53 Biltmore Avenue in Aloft Downtown Asheville the entire week of February 10-17. If you’ve got a Go Local Card, we’ll take 15% OFF! (We also sell the cards, so you can purchase one to support local independence and public education.)

Parking is free for the first hour in the Biltmore Deck, which is attached to our building. Lots of fun is planned to rekindle your love for Downtown Asheville including the annual Mardi Gras Parade, live music and art, and special deals at restaurants and retail shops. Check out the list online.

We hope to see lots of friends and neighbors supporting local, independent businesses in Downtown Asheville!


As 2017 winds down, many people have their sights set on achieving ambitious New Year Resolutions. While the drive for self-improvement is commendable, the reality is that most resolutions fail epically and quickly. But that doesn’t mean you’re doomed to failure – combine a little preparation with meaningful goals, and you’ll be in the successful minority. To help you on your journey, we’ve put together our top 3 tips for resolution success and 3 of our favorite goals for 2018.

The How

Have a strong “why”. Achieving goals requires sacrifice and hard work, so picking a goal that is truly important to you is vital. Strengthen your resolve by writing down why you want to achieve your goal and what the benefits will be. Pull your notes out any time you’re having a hard time feeling motivated.

Make it doable. Sweeping lifestyle changes may be exciting, but they’re not very practical. Setting incremental goals will allow you to achieve your long term goals without feeling overwhelmed. For example, if you hit the drive-thru for lunch every day and want to eat healthier, starting by bringing lunch from home 1 – 2 days a week is a better idea than swearing off fast food all together. You’ll be moving in the right direction without having to make a huge lifestyle change.

Be prepared. Making changes is not a simple thing. Set yourself up for success by making sure that you have the things you need to make sticking to your resolutions easier. Plus, who doesn’t love a new toy? Lacing up a pair of running shoes that put a smile on your face, may be just the push you need to get out the door.

The What

Buy Responsibly 

Why? We should all strive to be stewards of our community and the environment, voting with our dollars helps us to make a meaningful impact.

How? Opt to support local businesses and those that implement responsible business practices.

The Gear Asheville is an awesome place to shop local. We’re home to well-known brands like Astral and ENO, as well as scores of craft brands like Fox & Fir, Bella & Oliver, and Opal & Wonder. To find responsibly produced gear + apparel, check out our Going Further guide.

Get Outside More 

Why? Connecting to the outdoors is a powerful way to improve your mood and health. But with our busy lifestyles, finding the time can be a challenge.

How? Look for opportunities to sneak a little outdoor time in. Getting outside can be as simple as heading to a nearby park for lunch. If you have a little more time, try stopping by a close-in trail for a short hike on your way home from work.

The Gear The nice thing about modern outdoor clothing, is that it really just looks like clothing. Try trail to town styles from brands like Kuhl, Keen, or Salomon for a look that’s office approved, but will give you the freedom to head off on an impromptu adventure.

Commit to Family Time 

Why? In today’s distraction filled world, quality time doesn’t happen by default.

How? Build memories by planning screen free family fun. Outdoor activities are a great option because they appeal to kids’ natural curiosity and allow them to build self esteem through problem solving. You’ll also get to bond while planning trips and selecting gear.

The Gear Getting kids their own kit is a great way to get them excited about the outdoors. Schedule a free Personal Outfitting session to get personalized help picking out what they need.