We’re excited to join Frugal Backpacker to announce the first round of vendors for the Asheville Outdoor Show. In its second year, the free public expo brings top innovators from the most popular outdoor companies to recreation enthusiasts in the playground of the mountains of North Carolina. The Asheville Outdoor Show will take place on Sunday, September 18, from noon to 4:00 p.m. in Highland Brewing Company’s Meadow (12 Charlotte Highway in Asheville). The festival is open to the public and features an expanded footprint in Highland Brewing Company’s Meadow with over 75 booths, Family Adventure Zone, live music, and games.


“Diamond Brand Outdoors opened the area’s first outdoor lifestyle shop in 1964,” said Chris Bubenik, Marketing Manager for Diamond Brand Outdoors and Frugal Backpacker. “We love the outdoors and making sure our customers have what they need for the best experience. That’s why we’ve made the Asheville Outdoor Show open to brands by invitation only. We want to showcase innovators known for their quality, variety, and uniqueness.”

Those attending the festival will enjoy last year’s perks including coupons, discounts, giveaways, raffles, and the chance to chat with industry leaders and demo the newest gear. This year includes an expanded music schedule, family adventure zone, yard games, and a nonprofit village. Highland Brewing’s line of beers and food will be available for purchase.

The day’s schedule, music lineup, raffle beneficiary, and additional vendors will be announced in two parts in mid-August and the beginning of September.

The first round of outdoor brands announced include locally-based businesses Astral and Eagles Nest Outfitters, as well as Buff Headwear, Columbia Sportswear, Deuter, ExOfficio, Goal Zero, KEEN, LEKI, Marmot, Montrail, NEMO Equipment, Oboz, Outdoor Research, Outdoor Tech, Salewa, Sea to Summit, Stanley, Tilley Endurables, Toad&CO., and Wind Pouch.

The first round of nonprofits announced include Asheville Greenworks, Carolina Mountain Club, Carolina Mountain Land Conservancy, Mountain True, and North Carolina Outward Bound School.


Highland Brewing Company is located at 12 Old Charlotte Highway in Asheville, North Carolina. Check out photos from last year below.