best of the blue ridge blue ridge outdoors best outdoor shop asheville north carolinaAfter more than 85,000 votes, Diamond Brand Outdoors has been named Best Outdoor Shop in Blue Ridge Outdoors‘ annual roundup of readers’ favorite places, people, events, businesses, and organizations. We’re excited to be recognized by the definitive magazine covering outdoor sports, health, and adventure travel in the Southeast and Mid-Atlantic.

While it’s always great when our team gets recognized, the Best of the Blue Ridge is special because it’s recognition that comes from the public. We know you have a choice and we’re honored you continue to choose Diamond Brand Outdoors, WNC’s first and original outdoor lifestyle outfitter.

Independent and locally owned since 1964, our team specializes in high-quality clothing and gear for travel, hiking, backpacking, camping, kayaking, and everyday life. We pride ourselves in hiring knowledgeable enthusiasts, who love the outdoor lifestyle and head outdoors whenever we get the chance including AT thru-hikers, class V+ kayakers, and world travelers. Whether you’re getting fit for a new pack and hiking boots for a bucket list adventure or just need a comfortable outfit for exploring downtown Asheville, you’re in good hands.

We hope to see all of you in 2017 at one of our clinics, demos, events, or just around the store!

Check out all of the Best of the Blue Ridge winners.


You and your family are busier than ever. That’s why we’ve introduced Free Store Pickup. Browse our inventory online, then pick up your items at the store for free as soon as today. You can pay online or at the store. You’ll save money on shipping costs and enjoy the face-to-face, personal interaction you expect from Diamond Brand Outdoors.

  • Save Time: Chances are you already know what you’re looking for. Find out if we have the size and color you want without driving to several stores. We’ll also hold your items, so you can just head straight to the check out and be on your way.
  • Instant Gratification: We love the convenience of online shopping, but we hate waiting for our packages to arrive. With Free Store Pickup, you can browse online on your lunch break and pick the item up on your way home from work with no waiting.
  • Easy Returns: Fit different than you expected? Did the color look different online? With Free Store Pickup, local returns or exchanges are easy. Online shopping…not so much. (Ask the pile of boxes beside my door waiting for me to remember to take them to the post office.)
  • Adventure Is Local: Shopping local allows you to support the patchwork of unique businesses that make Asheville a fantastic place to live. You’ll feel good and experience some real local pride. We opened the area’s first outdoor lifestyle shop in 1964 and never take for granted the support you give us.

Never used Free Store Pickup before? It’s easy.

  • Head to our website and choose which store you’d like to shop at: Parkway Center (South Asheville) or Downtown.
  • Browse our inventory by category, brand, price point, and more, to find an item that you love.
  • Select your desired size and color and hit the “Hold in Store” button, then enter your name and email.
  • Pick your new gear up at the store at your convenience.
  • Enjoy your new gear and good vibes from shopping local.



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