Bring Us Your Gently Used Gear

Need some motivation to start spring cleaning? We’re offering a chance to clean out your closets and replace that old backpack or tent with something new. Outdoor companies continue to innovate with new technologies, fabrics, and fits. This is the perfect chance to save as you update your gear stash.

Drop off your gently used gear at Diamond Brand Outdoors in South Asheville’s Parkway Center (1378 Hendersonville Road) during regular business hours from April 6-April 19, 2017. We’ll give you 20% off a new item so you get get back on the trail or on the water without missing a step (or paddle stroke). We’ll sell some of the gear at the Asheville Gear Swap and donate the rest to nonprofits connecting local kids and teens with quality outdoor experiences. (Keep this in mind when you ask, “Will someone else really be able to use this again?”)

The Rules

  • We’ll accept any item that is the same or similar to the products we currently stock. However, we retain the right to refuse any item. Below are some brief, but more specific guidelines.
  • Examples of acceptable items include packs, tents, sleeping bags, stoves, lanterns, guide books, luggage, camping chairs, PFDs, paddles, kayaks, and stand up paddle boards.
  • Examples of unacceptable items include any item above that is dirty or unserviceable. Other items are excluded for legal or hygienic reasons, such as SHOES, rain gear, clothing, apparel, undergarments, personal hygiene items, furniture, climbing equipment, helmets, and electronics.
  • Please consolidate your items to one “drop off.” Limit is three items per person.
  • If you have any questions, please contact one of our expert team members at (828) 684-6262 or in person at our store on 1378 Hendersonville Road in Asheville.

If you’ve got more than three items you’d like to trade in, please consider a booth for $15 at the Asheville Gear Swap on April 22. You can set up a tent, bring a table, lay out a blanket, or sell out of your own vehicle!



Half Tank Getaways: WNC Spring Festivals

The time between the middle of April and Memorial Day doesn’t offer much time for full-blown vacations. Kids and college students are preparing for the end of the school year. There’s usually a string of deadlines at work. Those of us who garden spend most nights and weekends prepping and nurturing.

The longer and warmer days allow more chances to hit the trails at local favorites like the North Carolina Arboretum and Biltmore after work. There are also lots more chances to hit the town, as tourists are busy in their own towns doing the same things that keep us close to home. If you find yourself striving for the freedom that comes with being a weekend warrior, be sure to pencil in the dates of these spring festivals.


Blockhouse Steeplechase, May 7
The tailgating parties at this all-day fête are as legendary as the hats! Just a short drive into Polk County, this is the 70th year of the Blockhouse hosted by the nonprofit TR&HC. It includes amateur and professional races throughout the day, but there is plenty of time for good company and mint juleps. Tickets must be purchased in advance and include your entire carload.

LEAF Festival, May 12-15
Probably the family-friendliest of weekend music and camping festivals, LEAF is a twice-a-year tradition for many locals and it’s easy to see why. While this year’s festival focuses on music, arts, and culture that have “world fusion with Cuban spice,” you’re just as likely to find artists from Mali, the Ukraine, and everywhere in between. Lake Eden in Black Mountain is the perfect spot for comfortable camping with lots of access to multiple performing arts venues, healing arts tents, and trail hiking. Be sure to check out our pop-up camping store!

Downtown After 5, starts May 20 (then every third Friday of the month through September)
This one might be the closest to home, but you’ll see some of the most exotic species of all in downtown Asheville! Now in its 29th year, this monthly concert series began as a way to draw locals into a largely abandoned city center in the late 1980s. You’ll have a harder time snagging a parking space these days, but the music is out of this world for a free festival with recent acts including The Revivalists and The Suffers alongside the best of our local music scene. The May concert always signifies the unofficial start of summer and offers a chance to catch up with friends who are coming out of hibernation. Watch for a special Diamond Brand Outdoors discount on this year’s age verification bracelets.

Half Tank Getaways highlights some of our favorite places and is powered by our pals at Prestige Subaru.


Diamond Brand Named Top 100 Retailer

Outdoor Magazine, the must have trade resource for the outdoor recreation industry, has again named Diamond Brand Outdoors to its annual Top 100 Retailers list. This a direct reflection of our outstanding team of experts and amazing customers who’ve supported us since we first opened in 1964.

“Despite the growing popularity of digital storefronts, outdoor specialty remains a cultural hub for communities, offering a strong mix of product expertise and local insights,” according to Outdoor Magazine Publisher Raimondo Forlin. “Good specialty retailers don’t just sell gear, they inspire people to actually go outside and use it.”

We are passionate about helping you enjoy Western North Carolina whether you’re on the trail or on the town. As a local, family-owned operation, we’re able to focus on what works best for our friends and neighbors. When our team isn’t enjoying the outdoors, they’re keeping up-to-date on the latest trends and technologies through weekly training, hosting in-store clinics and workshops on a variety of topics, and building lasting relationships with happy customers.

Like our motto — “Adventure is Local” — we believe in supporting our community and look for new ways to explore our corner of the world every day. Recently, we’ve partnered with customers to collect coats for ABCCM, donate socks to Homeward Bound, fill a kayak with food for MANNA FoodBank, and raise funds for the Diana Wortham Theatre.

Thanks to Outdoor Magazine for this recognition and thanks to you for your support!


Two new stores opening in Asheville

Two New Diamond Brand Outdoors Stores Opening in Asheville

Asheville, NC: Diamond Brand’s devoted shoppers can now enjoy the best of outdoor gear and holiday shopping at two very special stores in new Asheville locations.On Thursday, November 20th, Diamond Brand Outdoors will open at the Aloft Downtown Hotel, 51 Biltmore Avenue.A second Diamond Brand Outdoors will open on Friday, November 21st in South Asheville’s Parkway Center at 1378 Hendersonville Road next to Liberty Bicycles and The Fresh Market. Official Grand Opening events will take place the following week, December 5th at the South Asheville location and at the Aloft Downtown on December 11th.

Each new Diamond Brand location store will feature the most coveted, quality outdoor brands, Patagonia, Nole, Nau and more, while offering a unique environment that caters to shoppers’ spirit of adventure.The new downtown store at the Aloft Hotel will offer an expanded array of quality outdoor apparel, footwear and everything needed for a day outdoors or an exciting night out in Asheville.Created as an “adventure boutique,” the new downtown location draws on Asheville’s natural advantage while offering a more urban flavor and convenience for local residents and tourists alike.

John McKibbon, developer and owner of the Aloft, is excited that Diamond Brand Outdoors is locating on the first floor of the downtown hotel.“Diamond Brand not only has great clothes and gear, they will be assisting our guests in finding a wonderful outdoor adventures, adding to the experience of visiting Asheville.”

The new Diamond Brand Outdoors at Parkway Center has been designed as a true “heritage outfitter,” where shoppers can gear up for the best of outdoors adventures.Throughout the store in specialty corners, shoppers can test state-of-the-art equipment for everything from kayaking in Nantahala National Forest to world-class camping in the Great Smoky Mountains. Mountain Hardwear, The North Face and Patagonia, among other brands, will be available in wide selections for a variety of adventurous lifestyles.

South Asheville’s Diamond Brand Outdoors is a stone’s through from the Blue Ridge Parkway, while the downtown store is at the center of music, dining and culture, and convenient to all the activities in and around town. Both stores are surrounded by a million acres of national forest in a mountain playground that has informed Diamond Brand’s expertise and where its quality gear can be put to good use.

“We know our customers and they’re involved in serious fun whether in urban or outdoor settings,” said Diamond Brand president and owner Will Gay. “With our new locations, we’ve created cutting-edge stores with shopping experiences where customers will find the highest quality and most trusted gear available so they can enjoy a variety of activities in comfort and style.We are more equipped than ever before to meet the growing demand for outdoor apparel and gear especially right here in our own backyard.”

“I truly believe our new stores are going to offer our customers an experience unlike anything they will find anywhere else. We couldn’t be more excited to play a greater part in the unique mix of tradition, artfulness and adventure that is at the heart of the Asheville,” Gay said.

An outdoor company that has won “Best of WNC” eleven years running, Diamond Brand Outdoors was recently awarded a spot on the national, Top 100 Outdoor Retailer list. The company began in 1881 as a fur and feathers distributor. They created the original Boy Scout pack in 1931. Diamond Brand understands the design and quality necessary for outdoor enthusiasts in the Blue Ridge Mountains and beyond.

With Asheville’s growing reputation as an outdoor destination, people from all over the world are coming to explore Western North Carolina and are accustomed to the most durable outdoor gear and apparel available.Asheville’s new Diamond Brand Outdoors locations are ready to meet adventurers’ expectations. Customers will find Grand Opening and special holiday sales at both locations in the coming weeks.

Ground Breaking for South Asheville Store

Diamond Brand to Host Groundbreaking for New South Asheville Store

Asheville, NC: Diamond Brand, Asheville’s oldest outdoor gear shop, will celebrate its upcoming new retail store at Parkway Centre,1378 Hendersonville Road, at a festive groundbreaking event on September 25 from 4:00 – 6:30 p.m.The public is invited to attend.The event is an opportunity for Diamond Brand’s devoted shoppers and newcomers to get acquainted with the new store location, while enjoying music, refreshments and special giveaway items.

The groundbreaking will take place under the portico next to The Fresh Market and Liberty Bikes who will also contribute to the event. Diamond Brand will raffle gift cards that can be used towards purchase of their diverse selection of brands like Patagonia and The North Face, as well as an array of specialty items for paddlesports, hiking, camping, running and just kicking around Asheville.The new Diamond Brand store is expected to officially open in November just in time for the holidays.

“After decades of demand for the highly personalized shopping experience we offer at our local Diamond Brand stores, we are excited to create this new, invigorated, even more accessible space where shoppers will feel at ease and have fun discovering the full range of our products. As Asheville climbs higher on the radar for outdoor destinations, so do the expectations for outdoor apparel and gear,” said Diamond Brand owner and COO John Delaloye.

As a trusted outdoor company that has won “Best of WNC” eleven years running, patrons of Diamond Brand value the company’s heritage and selection of top quality products. Diamond Brand ‘s history began in 1881 when the company was founded as a fur and feathers distributor.They created the original Boy Scout pack in 1931. With such a rooted history, Diamond Brand understands the design and versatility necessary for outdoor enthusiasts in the Blue Ridge Mountains and beyond.

A true heritage outfitter, the new store will have a classic yet contemporary look that will house products Diamond Brand has always carried, along with a few new twists and lesser known companies. A kayak demo area will allow customers to get inside the boats to get a feel for the contours they might prefer for a future paddle on the French Broad.

In addition to the new Parkway Centre, Diamond Brand is set to open two other new stores in Asheville this fall and holiday season. Diamond Brand in downtown Asheville at the Aloft Asheville Hotel and Frugal Backpacker (relocating to the Westgate Shopping Center) will also keep the Diamond Brand tradition alive, while continuing to deliver the latest technologies and styles in outdoor gear and fashion.