Demo + Clearance Boat Sale

Kids are heading back to classes and Labor Day is on the horizon. That means it’s time for our annual BIG Boat Sale. Don’t miss out on the chance to score major savings starting Saturday, August 19! We’ll also have lots of accessories on sale including 25% off our entire stock of Astral PFDs.

Our demo boats include just about every kayak model we carried this year. They’ve been fully tested at our demo days on Lake Julian and through our demo rental program, but still have lots of miles left in them. Choose from boats by Liquidlogic, Hurricane, Native Watercraft, Perception, and Wilderness Systems.

Clearance boats are brand new and include discontinued colors and closeouts. In many cases, we only have one or two left. If you’ve got your eye on a specific boat, make sure to get to our flagship store in South Asheville’s Parkway Center early on Saturday morning. We open at 10:00 a.m.

Check out the inventory and prices for available boats below. Just click on the icon.

Demo Boat and Clearance Sale List


7 Days of Summer Sale

We’re celebrating summer’s arrival with seven days of of our best deals of the season. There’s no better place to be than under a mountain summer sky or on a western North Carolina river during the season that’s all about enjoying the outdoors. Enjoy the preview below, but check daily for additional offers!

  • June 21 – $100 gift card with the purchase of any stand up paddleboard (SUP)
  • June 22 – 30% OFF select Osprey packs
  • June 23 – 30% OFF entire stock of Western Mountaineering
  • June 24 – 15% OFF all fishing kayaks
  • June 25 – Spin the Wheel of Deals to save up to 30% OFF
  • June 26 – BOGO 50% OFF all camping furniture
  • June 27 – 20% OFF entire stock of Kelty and the Wander Lost Tour

June 27 – Built to Wander

The Deal: We’re closing the 7 Days of Summer Sale out with a double dose to take you through the week. GearJunkie and Kelty are rolling into our store in South Asheville’s Parkway Center (1378 Hendersonville Road) for the Wander Lost Tour to prove outdoor fun can be found anywhere. The free celebration includes food, drinks, interactive presentations, and 20% off Kelty gear all day.

Bonus Deal: Stop by for lots of Kelty prizes and secret sales you’ll only find in the store.

June 26 – Relax!

The Deal: From festivals to barbecues to concerts to chilling, a comfy place to perch is a luxury that makes for an enjoyable summer. We’ve got a HUGE selection of loungers, love seats, rockers, chairs, and more. Buy One, Get One for 50% off on the entire selection of camp furniture (excludes hammocks).

Bonus Deal: Take 30% off select outdoor shoes from Columbia and Adidas. Take them with your new camp chair to these 8 Off the Beaten Path Festivals.

June 25 – Press Your Luck

The Deal: Step right up! Spin the Wheel of Deals to take up to 30% off an item (some exclusions), 10% off your entire purchase, free gear, and more. Everyone gets a spin, so brush up on your whirling skills!

Bonus Deal: Hit the top spots to paddle in the region. Save $100 when you take $50 off the Perception Pescador and get a free paddle! (12.0 is $579, 10.0 is $479.)

June 24 – Eco-friendly Fishing

The Deal: In the past decade, kayak fishing has grown from an under-the-radar trend to a bonafide way to spend three seasons on the water. It’s relatively low cost of entry, eco-friendly form of exercise, and ease of access to remote waters are just some of the reasons you should give it a try. Take 15% off fishing kayaks (paddle and pedal) and have fun exploring summer on the water.

Bonus Deal: Take 30% off RinseKit. No pumping or batteries are needed with this pressurized, portable shower and hose that’s great for camping, a day at the lake or beach, or spraying down a kayak.

June 23 – Made in the USA, Made for Camping

The Deal: Western Mountaineering has never faltered from its founders’ vision of uncompromised excellence. A dedicated search for the finest raw materials, meticulous design, and unsurpassed workmanship provide sleeping bags for any event, outing, or expedition. Save 30% on these awesome sleeping bags from a small independent factory in San Jose, California.

Bonus Deal: We had such a good time with our Osprey promotion yesterday, we’ve extended it through Monday!

June 22 – Backpack for Less

The Deal: Osprey makes very comfortable packs with the Aether AG 70 and Ariel AG 65 named Outside magazine’s 2017 Gear of the Year. Shop several of our favorite modes from this innovative brand for 30% off, a great deal for seasoned adventurers and beginners alike.

Bonus Deal: Make the hike to the waterfall even better with 30% off select outdoor shoes from Columbia and Adidas.

June 21 – What SUP?

The Deal: Score a bonus $100 gift card when you purchase any stand up paddleboard (SUP). Choose from NRS’ Thrive and Mayra (inflates/deflates in under 10 minutes for easy transport and storage), Perception’s Jetty (great for beginners), and Liquidlogic’s Versaboard (functions superbly as a SUP and fluidly as a sit-on-top kayak). Use the gift card on a paddle, PFD, water-ready shoes, or anything else in the store – or save for your next visit. Plus, you always get 20% off boat accessories when you purchase a kayak or SUP at Diamond Brand Outdoors.

Bonus Deal: For every women’s clothing or clothing accessory item you purchase, you’ll be entered to win a $100 gift card.


In-stock items only; no rainchecks. Not valid on previous purchases. Some exclusions may apply. All items not available at all locations. See any team member for details.

30% Off Kayaks

Our 2017 fleet of kayaks and SUPs are starting to show up. To make room, we’ve taken 30% off of some of our boats from the previous year. These are great boats and offer a fantastic chance for anyone wanting to upgrade, start the sport, or get a gift for someone special. Get them quick, though, because they won’t last long.

Jackson Karma Medium, Large, and Traverse 9 — NOW $839.30
Reg. $1,119
The Karma is fast, stable, and easily boofs over anything in its way. The planing hull makes it impervious to boils and cross-currents while the narrow bow-shape softens the landings. This fast yet friendly design gives paddlers of every skill level the confidence to push the clock or just your limits. With the No Holes construction for a dry ride and a Uni-Shock bulkhead to protect your ankles and your investment. Available in three sizes, limited colors.


Jackson Zen Medium and Large — NOW $839.30
Reg. $1,119
The Zen bridges the gap between river runner and creek boat and offers a new tier in speed and performance. The sidewalls are higher than the previous model giving it much improved stability. The added volume and bow rocker keep you higher on the surface. The Zen has held onto its fast, light maneuverability but now allows you to fly up and over rocks, holes and waves better than ever. Whether you are looking for a forgiving. Available in two new sizes, limited colors.


Wilderness Systems A.T.A.K. 140 — NOW $1,259.30
Reg. $1,799
The Wilderness Systems ATAK 140 – Advanced Tactical Angling Kayak – features an open design that can be customized to meet the needs of almost any angler. The deck is highly walkable and stable – a feature that was achieved without needing to add more width to the boat, allowing for sustained speed and glide. The deck is low-profile and intentionally designed to shed wind. Storage opportunities are abundant and are thoughtfully located throughout. It will also feature the new AirPro MAX seat which becomes even more versatile with the ability to travel the majority of the length of the deck. The ATAK is highly adaptive boat that can fish any environment and target species. Limited colors.


Jackson Coosa HD — NOW $1,224.30 SOLD OUT!
Reg. $1,749
Jackson Kayak’s design team once again teamed up with pro kayak angler Drew Gregory to put an “HD” twist to the already popular Coosa model. This ‘heavy duty’ fishing craft boasts amped up specs/features and is slightly longer and wider than the original Coosa; this makes it even more stable and a perfect fit for anglers of all sizes or those who are really looking for a stand up fishing kayak. The hull is still river friendly, but the HD will track truer on the flat waters of lakes or inshore saltwater. Packed with features, the Coosa HD is ready for any type of fish on almost any type of water!  Limited colors.


In-stock items only. Color and selection may vary by location. Select styles may apply to some items. Promotional pricing ends on December 31, 2016.

Meet the Awesome 8!

The Awesome 8 is a chance to grab stocking stuffers for everyone on your list — or get something special for yourself. The savings last for just one day and are available in stores while they last. Make sure you grab them before they vanish!

Awesome 8 #8 — December 22: FREE $10 Gear Card!

We like giving gifts, too! As time’s running out, stop in for your FREE $10 Gear Card on Thursday. Gear Cards work just like cash on anything in the store — from hats and vests to tents and boots. They’re also a great way to grab a few more stocking stuffers like socks (entire selection is Buy 3, Get 1 Free), YETI and Hydro Flask bottles (select sizes are 20% Off), and much more to make sure you get the most hugs when presents are unwrapped.

Diamond Brand Outdoors Gear Card

Gear Card expires on December 31, 2016. Cannot be used to purchase gift cards. Limited to one per person. Gear Card has no cash value.

Awesome 8 #7 — December 20: EXTRA 20% Off Sale Items

Find enviable gifts and save up to 40% off MSRP! One day only, score deep savings on favorites from Kuhl, Sorel, Patagonia, Mountain Hardwear, and other top outdoor brands when you take an EXTRA 20% off our already reduced sale items. This includes coats, vests, boots, socks, camping gear, and much more.

Discount Diamond Brand Outdoors Sale Asheville North Carolina

Awesome 8 #6 — December 15: $10 Gear Card with Wind Pouch

Wind Pouch Inflatable Hammock is specifically designed for outdoor lovers and perfect for hiking, camping, tailgating, the beach, and your indoor adventures! It is made of ripstop nylon and packs down small for easy transport. Wind Pouch also features a UV-resistant coating to provide added protection and keep the elements out. No pump is needed to inflate and seals with double locking buckle and high tensile strength webbing. It comes with a carrying case, 2-in-1 carabiner and bottle opener, anodized aluminum stake and stability loop (to keep it anchored outdoors), and convenient phone/tablet and bottle side pockets. Also includes a lifetime warranty for manufacturer defects. Your gear card can be used on anything else in the store or given as a gift! Reg. $79.95; promotion valid on full price Wind Pouch purchases.

WindPouch Colors Awesome 8

Awesome 8 #5 — December 13: FITS Socks for $9.99

As hikers are set to unwrap new boots, we thought this would be the perfect time to introduce everyone to FITS, the best-fitting socks in the world — made just over the border by a small Tennessee company. FITS is a collaboration of third and fourth generation textile manufacturers to create the absolute best fitting sock utilizing only the best raw materials available. The result: a superior sock that enhances personal experiences in the outdoors, at the office, or simply relaxing with friends and family. Reg. $17.99-$25.99

asheville hiking socks fits

Awesome 8 #4 — December 8: BOGO 60% Off Winter Hats, Gloves, + Scarves

So far, the Awesome 8 has featured some of the best sellers from some of our most popular brands. With a cold weekend ahead, we thought we’d change it up a bit and offer our entire stock of winter hats, gloves, and scarves for buy one, get one at 60% off! There’s no better way to enjoy the outdoors this season than in winter accessories from The North Face, Sherpa, Columbia, Patagonia, Mountain Hardwear, and more. Reg. $9.99-$69

Winter Gloves Scarves Hats Asheville Outdoors

Awesome 8 #3 — December 6: KÜHL for $76.30

The KÜHL Amaya lined flannel shirt features technical Hollowcore fabric with stretch. By capturing your body heat in the hollow strands of the fabric, Hollowcore flannel provides warmth, protection, and the comfort of a fleece. The soft fleece body lining adds warmth, while the nylon sleeve lining makes for easy on/off. With hand warmer pockets and a generous cut for easy layering, the Amaya delivers more than the average shirt. Reg. $109

Kuhl Amaya Asheville Outdoors

Awesome 8 #2 — December 1: YETI for $20.99 (18 oz.) and $34.99 (36 oz.)

The YETI Rambler Bottle is a next-level insulated bottle, complete with double-wall vacuum insulation to keep drinks hot or cold for hours. The No Sweat design and leakproof insulated cap keep condensation from collecting. And unlike narrow-mouthed drink bottles that are a hassle to fill or rinse, the Rambler Bottle features Over-the-Nose technology for easy loading, drinking, and cleaning. Reg. $29.99-$49.99

YETI Rambler Asheville

Awesome 8 #1 — November 29: Hydro Flask for $13.19

The Hydro Flask 12 oz. Standard Mouth Bottle holds just enough to quench your thirst and is easy to stash in a purse or a pack. The 12 oz. Standard Mouth Bottle is a smaller convenient size that is also ideal for kids. Reg. $21.99

Features: Easy to transport, versatile, compact size; Made of 18/8, pro-grade stainless steel; BPA-Free and phalate-Free; Keeps cold up to 24 hours; Durable, sweat-free powder coat finish; Lifetime warranty

Hydro Flash 12oz Standard Moth


In-stock items only. Color and selection may vary by location. Select styles, sizes, and colors apply.

Get $20 for Every $100 in November

We think our customers are the best around. To thank you for your support during the year, we’re giving away Diamond Dollars from November 1-23.

How do Diamond Dollars work?

We’ve tried to keep it as simple as possible. For every $100 in merchandise (before sales tax) you purchase from November 1-23, you’ll get $20 in Diamond Dollars to redeem like cash January 8-15. This is a great way to get a jump on holiday gifts and treat yourself in the new year!

Can I combine totals from multiple receipts?

Absolutely! All purchases made between November 1-23 count toward your total. Returns can also affect your Diamond Dollars totals, too. Any of our team members will be happy to run through the details.

Can I use Diamond Dollars at Frugal Backpacker?

They can only be used at our Diamond Brand Outdoors locations. Frugal Backpacker is running the same promotion with Backpacker Bucks.

If I purchase gift cards, do I get Diamond Dollars?

You won’t since gift cards aren’t merchandise. However, jackets, sweaters, vests, shoes, boots, boats, coolers, water bottles, and everything else in the store will lead to Diamond Dollars.  We’ve got a special gift card promo that will start the day after Thanksgiving.

Can I redeem them for cash?

No. You can spend them like cash on merchandise in January, but they don’t have any cash value.

Our team appreciates each adventurer who walks through our doors. Please see any of us at either location with questions!


Free Socks Every Saturday in October

Summer’s fading fast in the rearview mirror and crisp weather has us eager for fall hikes. As new fall hikers and boots arrive at the stores, we thought this would be the perfect time to introduce everyone to FITS, high performance socks made just over the border by a mall Tennessee company. Score a free pair every Saturday in October when you buy a pair of shoes or boots at either Diamond Brands Outdoors location.


FITS is a premium sock brand resulting from the collaboration of third and fourth generation textile manufacturers to create the absolute best fitting sock in the marketplace as a response to an industry-wide epidemic of ill-fitting socks. Utilizing only the best raw materials available, FITS® incorporates innovative, proprietary engineering and technology to create the most comfortable, best-fitting sock in the world. The result: a product line that embodies the crucial connection between fit and performance.

FITS is driven to create value for both their retail partners and consumers by delivering a superior product at a fair price that enhances personal experiences in the outdoors, at the office, or simply relaxing with friends and family.

Footwear and sock selections vary by location. See store for details.


Pursuit of Happiness: July 4 Must Haves

There’s nothing more American than exploring and the pursuit of happiness on July 4. Fireworks, hot dogs, and, if you’re lucky, a body of water. Our team has some suggestions for your Independence Day adventure.

Don’t forget to check out our Stars & Stripes Sidewalk Sale on July 2-4 at our store in Parkway Center (1378 Hendersonville Road in Asheville).


Yo’ Mama’s So…

…AWESOME, and we’ve got great ideas to tell her “thanks!”

With Mother’s Day just around the corner, the quest to find the perfect gift is on. But where do you even begin to look for a gift to say “thanks” to the most important woman in your life? We know that this is a difficult, but not impossible, task. So we’ve put our team of experts on it and come up with a few ideas that are sure to warm Mom’s heart. Whether you’re looking for a big gift or a little something extra, we’ve got options to suit any budget. (Keep in mind, diamonds are a girl’s best friend…Diamond Brand Outdoors gift cards, that is.)

$20 and under


Our Favorite: French Broad Chocolate Lounge Chocolate

Chocolate is a classic gift for Mom, you’ve probably been buying it for her since you were a child. But don’t let the simplicity of this idea fool you, there’s nothing juvenile about French Broad Chocolate Bars. These locally made organic bars feature sophisticated flavors like Coffee, made with Nicaraguan cacao and locally roasted coffee beans, and fun youthful flavors like Malted Milk.

Honorable Mentions:

Opal & Wonder Candles

Platypus PlatyPreserve Wine System

$50 and under


Our Favorite: Purpose Jewelry

In addition to being absolutely beautiful, Preserve Jewelry is a gift you can feel good about. These stunning pieces are handmade by survivors of modern-day slavery. Learning the skills to design these unique pieces of jewelry gives these strong women the ability and means to move forward. This line features unique bracelets, necklaces, and earrings. The Dawn Drop earrings (above) are our favorites.

Honorable Mentions:

Pistil Scarves

Yeti Rambler

Osprey Daylite and Flap Jill Micro

$100 and under


Our Favorite: ENO Doublenest Hammock

Mom deserves to relax. Give her a quiet place to get away with an ENO Hammock. In addition to being super comfy and easy to set up and take down, we love the dozens of fun color options.

Honorable Mentions:

Chaco Sofia Sandal

Mountain Khaki Wildflower Dress

Marmot Zoe Jacket




ASHEVILLE, N.C.Diamond Brand Outdoors, Western North Carolina’s most trusted outdoor gear store for 8 straight years, is hosting an event where you can give your old gear and equipment a new life! On Saturday, June 13th from 9 a.m. to 1 p.m. at our location on Hendersonville Rd. Whether you’re looking to score some cash by selling old gear that’s taking up space, or you’re looking to buy used gear at a great price, the Gear Swap is the place to be. Diamond Brand Outdoors will be teaming up with Liberty Bicycles to offer an even bigger and better Gear Swap Event. In addition, we’re supporting Asheville Humain Society at this event, dogs and cats from Asheville Humane Society will be on site. There will be discounts at both Diamond Brand Outdoors and Liberty Bicycles.

To register for space to sell your gear, just call or visit Diamond Brand Outdoors or Liberty Bicycles and pay the $15 fee. The fee goes up to $20 for registration the day of the event, and space is limited, so be sure to sign up early. You will receive a parking space where you can sell your gear–you can set up a tent, bring a table, lay out a blanket, or sell it out of your vehicle, however you like! For more info, contact Sarah at

We partner with YMCA to get kids outside

YMCA and Diamond Brand Outdoors, Asheville Partner to Get Kids Outside

Asheville, NC: Beginning Black Friday through December 24th, 1% of all sales at Diamond Brand Outdoors, Asheville will go directly to supporting the YMCA of WNC’s after school programs.

Holiday shoppers can now find the outfitter at its innovative new store next to Liberty Bicycles and The Fresh Market in South Asheville’s Biltmore Parkway Centre, on 1378 Hendersonville Road. Doors are now open, and the official Grand Opening event will take place December 5th.

The Diamond Brand Outdoors’ “1% for the Y” initiative has raised a combined total of over $25,000 for YMCA of WNC the past several years since the partnership began.

“Diamond Brand Outdoors’ support plays a major role in sustaining our efforts to get kids outside connecting with nature and each other,” said YMCA of WNC’s President & CEO Paul Vest.

The Y’s programs guide middle schoolers on the trails in Western North Carolina or in the Y’s community vegetable garden. “Study after study points to how essential time in nature is for overall childhood learning and development, Vest explained. “Kids need these programs to discover all that our landscape has to offer them.”

Diamond Brand’s president and owner Will Gay said, “We are inspired by the Y’s programs that enable youth to have invaluable outdoor experiences. This program truly resonates with the core of our company’s values.”

It’s no secret that Diamond Brand Outdoors is the go-to outfitter for serious fun in the Blue Ridge Mountains, but surprising loved ones with outdoor gifts—even better.

The YMCA, Diamond Brand Outdoors initiative begins November 28th and continues until Christmas Eve.