The invigoration and tranquility you'll experience as the sun rises will last all day long.

10 Reasons to Wake Before Dawn in WNC

Dawn patrol is the practice of heading out before sunrise and beginning the day with a paddle, run, ski, hike, or whatever form of outdoor adventure you most crave. Crawling out of bed into the cold and making your way to the trailhead in darkness…

4 Reasons to Try Personal Outfitting

Since 1964, Diamond Brand Outdoors has been known as the place to go for personal attention from friendly local outdoor experts. We’re extremely proud of this heritage, and are excited to announce that we’re expanding our signature customer…

Bundle Up for Good Coat Drive 2017

Last year, you helped us get over 200 coats to those in our community who need them most. This year, we’ve set a goal of 300 coats for Eblen Charities and you can score a discount for doing good.November 12-December 24, you’ll…

What You Need to Know About Attending the Asheville Outdoor Show

The Asheville Outdoor Show makes its annual appearance on September 17 from noon to 4:00 p.m. at Salvage Station. Since we're at a new spot, we figured you might have some questions. We've got answers.LocationSalvage Station is located…

Donate Your Eclipse Glasses

As Monday's total solar eclipse passed through Western North Carolina, it offered a rare moment for friends and families to collectively enjoy an unique outdoors experience. In the days leading up to the big event, eclipse glasses were the hottest…

July-ber Monday Deals

Are you ready for July-ber Monday? Use Click + Collect to browse items online and pick them up in our stores every Monday in July. When you pick them up, we'll take 20% off (some exclusions)!It's summer in Western North Carolina and that…

Asheville GreenWorks Receives Columbia/Grassroots Belay Grant

We're excited to announce our support of Asheville GreenWorks' Youth Environmental Leadership Program (YELP) with a grant for $6,000 through a partnership with Columbia Sportswear and Grassroots Outdoor Alliance. Connecting teens with their…

$6,000 for Local Youth Environmental Education

We believe the outdoors are for everyone. That's why we teamed up with Patagonia to award $6,000 to area programs that support environmental and stewardship education for local kids and teens. You helped us by voting in the Winter of Love poll…

200 Coats for Eblen Charities

Thanks for helping us collect over 200 coats for Eblen Charities. As the lowest temperatures of winter hit the mountains, they'll make sure they make it to those in our community who need them the most.During November and December, we joined…

Free Store Pickup

You and your family are busier than ever. That's why we've introduced Free Store Pickup. Browse our inventory online, then pick up your items at the store for free as soon as today. You can pay online or at the store. You'll save money on shipping…